Will Targeted TV Ads Justify Higher Fees? (BusinessWeek)
Wed, 22 Apr 2009 14:23:06 -0400
6, 1995, when Cal Ripken Jr. The cable, phone, and satellite TV companies are eager to do the same, since such an approach could potentially generate more revenue.
Local viewers can't see Nationals, O's (The News & Observer)
Ricky Frankoff, a baseball fan in Apex, still appreciates the chance that he and his sons got to witness history on Sept. ESPN televised the game.of the Baltimore Orioles broke Lou Gehrig's record for consecutive games played. For years, advertisers have hankered to tailor TV ads to specific groups of people, much as they can on the Internet or via direct mail.
Local viewers can't see Nationals, O's (The News & Observer)
Ricky Frankoff, a baseball fan in Apex, still appreciates the chance that he and his sons got to witness history on Sept. ESPN televised the game.of the Baltimore Orioles broke Lou Gehrig's record for consecutive games played. For years, advertisers have hankered to tailor TV ads to specific groups of people, much as they can on the Internet or via direct mail.
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