DirecTV, NBCU Advance on The Ad Front (MultiChannel News) by Best buy satellite tv

DirecTV, NBCU Advance on The Ad Front (MultiChannel News)

Thu, 25 Jun 2009 14:23:07 -0400

by Best buy satellite tv @ Thu, 25 Jun 2009 14:23:07 -0400
DirecTV and NBC Universal last week took separate steps toward improving the odds that the right TV ads will get in front of the right viewers.

DirecTV Sets Stage For Local, Targeted Ads (MultiChannel News)
DirecTV has signed a deal to use ad-insertion technology from Invidi Technologies that will let the satellite TV operator for the first time deliver different local ad spots to individual subscriber households.

700,000 callers phone digital TV hot line (NBC 13 Birmingham)
Nearly 700,000 people called a federal hot line this week.