Hispanic TV Summit: Spanish-Language Marketing is Sensitive (MultiChannel News) by Direct directv dish network satellite system tv

Hispanic TV Summit: Spanish-Language Marketing is Sensitive (MultiChannel News)

Sat, 03 Oct 2009 14:23:06 -0400

by Direct directv dish network satellite system tv @ Sat, 03 Oct 2009 14:23:06 -0400
New York -- Cable-operator and satellite-TV marketers shared stories about targeting Hispanics – whether to go Spanish-only or bilingual in messages, how to stretch niche-marketing dollars in a down economy – at a Hispanic Television Summit session Sept. In fact, they don't even need a TV anymore.

Watching your own TV, thousands of miles away (Independent Online)
People no longer need to live in a country to see all of their local TV stations. 21 that even put a Time Warner Cable executive on the spot over the company’s choice to hire a non-Hispanic marketing agency to promote its El ...

Hispanic TV Summit: Spanish-Language Marketing Is Sensitive (MultiChannel News)
Cable-operator and satellite-TV marketers shared stories about targeting Hispanics -- whether to go Spanish only or bilingual in messages, how to stretch niche-marketing dollars in a down economy -- at a Hispanic Television Summit session yesterday that even put a Time Warner Cable executive on the spot over the company's choice to hire a non-Hispanic marketing agency to promote its El Paquetazo ...